In this week’s episode of the Same Side Selling Podcast, Pete joins Ian Altman to talk about his new book, Cadence: A Tale of Fast Business Growth, which outlines how any business owner can grow their business quickly and easily by working on seven key areas alone. These seven key areas are so important that you can double you profit if you only increase each area by 10%.

They also cover:

  • The big difference between a suspect and a prospect
  • Why 10% growth in each area is a completely achievable win
  • The journey that your customers go through in the 7 areas
  • Why businesses need to recognize the problems they solve
  • How looking for low hanging fruit can earn you 10% growth right away
  • How to look for the leaky buckets in your business

Hear more helpful advice from Pete in this episode here: https://www.ianaltman.com/salespodcast/pete-williams/.