In the latest episode of Hyping the Hoopla Basketball Podcast, Pete joins hosts Dan Boyce and Matt Smith to share his thoughts on the issues the NBL is currently facing.

Ep. 4 “Selling Ice to Eskimos”

We speak to Melbourne Marketer and Entrepreneur Pete Williams whose articles on how the NBL should be marketing itself was brought to attention by Andrew Bogut online.

Listen to the entire podcast on iTunes or on the Aussie Hoopla website at http://www.aussiehoopla.com/nbl-basketball-podcast-4/.